Our Story

How it all started …..

SharpAlice is the result of a series of questions that kind of bugged our founder & CEO, Brenda van Camp, after participating in some leadership development training to prepare herself for a new c-level role.

On The Side ……

Being a habitual life-long learner and closet geek, she decided to start building her own tailored leadership development program and decided to share it with and open it up to other women in leadership.

With A Little Help From A Friend

One day, a friend noticed the passion with which she was talking about what was supposedly just a passion project. In contrast, she barely cracked a smile when telling this friend about a prospective job at a company out of state. 

The Aha Moment

This perceptive friend asked her just one simple question:

What if you developed your side project into a real business?

SharpAlice Is Born

…and she is growing up fast!!!!!